Brief History of Cod Fishing

Brief History of Cod Fishing The cods importance to American history is undeniable. It was cod that attracted Europeans to North America for short-term fishing trips and eventually enticed them to stay. The cod became one of the most sought-after fish in the North Atlantic, and it was its popularity that caused its enormous decline and the precarious situation today. Native Americans Long before Europeans arrived and discovered America, Native Americans fished along its shores, using hooks they made from bones and nets made from natural fibers. Cod bones such as otoliths (an ear bone) are plentiful in Native American middens, indicating they were an important part of the Native American diet. Earliest Europeans The Vikings and Basques were some of the first Europeans to travel to the coast of North America and harvest and cure cod. Cod was dried until it was hard, or cured using salt so that it was preserved for a long period of time. Eventually, explorers such as Columbus and Cabot discovered the New World. Descriptions of the fish indicate that cod were as big as men, and some say that fishermen could scoop the fish out of the sea in baskets. Europeans concentrated their cod fishing efforts in Iceland for awhile, but as conflicts grew, they began fishing along the coast of Newfoundland and what is now New England. Pilgrims and Cod In the early 1600s, John Smith charted out New England. When determining where to flee, the Pilgrims studied Smiths map and were intrigued by the label Cape Cod. They were determined to profit from fishing, although according to Mark Kurlansky, in his book Cod: a Biography of the Fish That Changed the World, they knew nothing about fishing, (p. 68) and while the Pilgrims were starving in 1621, there were British ships filling their holds with fish off the New England coast. Believing they would receive blessings if they took pity on the Pilgrims and assisted them, the local Native Americans showed them how to catch cod and use the parts not eaten as fertilizer. They also introduced the Pilgrims to quahogs, steamers, and lobster, which they eventually ate in desperation. Negotiations with the Native Americans led to our modern-day celebration of Thanksgiving, which would not have occurred if the Pilgrims did not sustain their stomachs and farms with cod. The Pilgrims eventually established fishing stations in Gloucester, Salem, Dorchester, and Marblehead, Massachusetts, and Penobscot Bay, in what is now Maine. Cod was caught using handlines, with larger vessels sailing out to fishing grounds and then sending two men in dories to drop a line in the water. When a cod was caught, it was pulled up by hand. Triangle Trade Fish were cured by drying and salting and marketed in Europe. Then a triangle trade developed that linked  cod to slavery and rum. High-quality cod was sold in Europe, with the colonists purchased European wine, fruit and other products. Then traders then went to the Caribbean, where they sold a low-end cod product called West India cure to feed the burgeoning slave population, and bought sugar, molasses (used to make rum in the colonies), cotton, tobacco, and salt. Eventually, New Englanders also transported slaves to the Caribbean. Cod fishing continued and made the colonies prosperous. Modernization of Fishing In the 1920s-1930s, more sophisticated and effective methods, such as gillnets and draggers were used. Commercial cod catches increased throughout the 1950s. Fish processing techniques also expanded. Freezing techniques and filleting machinery eventually led to the development of fish sticks, marketed as a healthy convenience food. Factory ships started catching fish and freezing it out at sea. Fishing Collapse Technology improved and fishing grounds became more competitive. In the U.S., the Magnuson Act of 1976 prohibited foreign fisheries from entering the exclusive economic zone (EEZ) - 200 miles around the U.S. With the absence of foreign fleets, the optimistic U.S. fleet expanded, causing a greater decline in fisheries. Today, New England cod fishermen face strict regulations on their catch. Cod Today The commercial cod catch has decreased greatly since the 1990s due to strict regulations on cod fishing. This has led to an increase in cod populations. According to NMFS, cod stocks on Georges Bank and the Gulf of Maine are rebuilding to target levels, and the Gulf of Maine stock is no longer considered overfished. Still, the cod you eat in seafood restaurants may no longer be Atlantic cod, and fishsticks are now more commonly made of other fish such as pollock. Sources CC Today. 2008. Deconstructing Thanksgiving: A Native American View. (Online). Cape Cod Today. Accessed November 23, 2009. Kurlansky, Mark. 1997. Cod: A Biography of the Fish That Changed the World. Walker and Company, New York. Northeast Fisheries Science Center. Brief History of the Groundfishing Industry of New England (Online). Northeast Fisheries Science Center. Accessed November 23, 2009.

How to Write Dialogue Master List of Dialogue Punctuation Tips

How to Write Dialogue Master List of Dialogue Punctuation Tips How to Write Dialogue: Master List of Dialogue Punctuation Tips Learning how to write dialogue can be tough for some without the right guidance.But unless you plan on writing a textbook, you must learn how to properly write dialoguesThe one thing most writers get wrong when they’re first starting out is proper dialogue format.Sure, you could leave that up to the editor, but the more work for your editor, the more expensive they’ll be.Plus, it’s important that, as serious writers and future authors, you know how to punctuate dialogue no matter what.That also means editors will be able to focus on more complex edits instead of just punctuation.Dialogue punctuation is complex and takes some time to learn, understand, and master.Here are some dialogue examples of each and how you would punctuate them.Writing Dialogue Example 1 Single LineSingle lines of dialogue are among the easiest to write and remember. The punctuation for this dialogue is simple:The quotations go on the outside of both the words and end 2 Single line with t agIn this case, â€Å"tag† means dialogue tag.A dialogue tag is anything that indicates who said what and in what way.Here are some common examples of dialogue tags:He saidShe whisperedThey bellowedHe holleredThey snipedShe huffedHe cooedThey respondedIn the example below, you can see that the dialogue tag goes on the outside of the quotations, while the comma goes on the inside.This is the case with any dialogue tags that are used. You can also see how this dialogue formatting works with different types of sentences and different dialogue tags.Note that the tag, when following a comma within the quotation marks, is lowercase,as its a part of the overall sentence.Writing Dialogue Example 3 QuestionsBecause a question mark seems like the end of a sentence, it’s easy for most writers to get the format for questions when writing dialogue wrong.But it’s actually pretty easy. Essentially, a question mark will be treated like a comma or period. What changes the forma tting most is what follows the dialogue.Here are some examples of writing questions in dialogue:Will you ever stop being a child? she asked.What about that man over there? he whispered, pointing in a old gentlemans direction. Doesnt he look odd too?Whats the big deal, anyway? she huffed.Below is a clear breakdown of formatting questions in dialogue.In this example above, you can see that if there is a dialogue tag, the question mark will act as a comma and you will then lowercase the first word in the dialogue tag (unless it’s a person’s name).However, if there is simply an action after the question, the question mark acts as a period and you will then capitalize the first word in the next sentence.Writing Dialogue Example 4 Tag, then single lineWhen it comes to formatting dialogue tags before your character speaks, it’s essentially the same as when they come after, except backward.As you can see in the example above, the dialogue tag is in front, followed by a comma outside of the quotations. Then the quotations appear when the sentence starts with that sentence’s punctuation inside the quotations at the end.Here are a few more examples of this type of dialogue, as its very common:They hung their head and mumbled, Its fine if you dont want me to come.She huffed, Well thats just great, isnt it?He drew in a long breath and spoke, Im just not sure what to do anymore.Writing Dialogue Example 5 Body language within lineThere are a couple different types of body language dialogue formats to learn.Dialogue Variation 1: This is when the actions your character is taking comes between lines of dialogue but after a sentence is complete. In real life, this would indicate someone pausing to complete the action.Heres what this dialogue example looks like:Are you sure we should go this weekend? She shoved the curtain aside, sneering at the greying clouds. It could be a mess out there.Whats the big deal, anyway? He yanked the sheet from the enve lope. Its not like you cared for her all that much.Lets go to the moon! She twirled, her pale pink dress lifting around her. We could make it, I know we could.Below is a detailed explanation of how you would format this type of dialogue:Variation 2: With this dialogue formatting, it’s different because this is when a character does something while they are speaking, instead of pausing like in variation 1. The action happens in the middle of a sentence and has to be formatted as such.Here are some dialogue examples of this formatting:Its really just 6 Single line getting cut offSomething that happens in real life (sometimes an irritatingly large amount) is getting cut off or interrupted when you’re speaking.This typically happens when someone either doesn’t care what you’re talking about or when two people are in an argument and end up speaking over one another.You can see in this example that you place an Em Dash ( 7 Dialogue tag in the middle of a line Another common type of dialogue. This is essentially a mix of a single line with a dialogue tag.Mostly, you will use this type in order to indicate who is talking if there are more than two and in order to keep the focus on the dialogue itself and not the character’s actions.Writing Dialogue Example 8 Paragraphs of dialogueThere are certain situations that call for a single character to speak for a long time. However, grammatically, not all of what they say will belong in the same paragraph.Here’s how you would write multiple paragraphs of dialogue:For writing dialogue paragraphs, you want to leave the quotations off the end of the paragraph and begin the next paragraph with them in order to indicate that the same person is just telling a long story.[NOTE: These dialogue rules apply for American English. Other parts of the world may use different dialogue formatting, including single quotations and more.]How to Write Dialogue That’s Realistic and EffectiveGreat dialogue is hard to get right. For something we do and hear every day, knowing what to make your characters say in order to move the plot forward and increase intrigue isn’t easy.But that’s why we’ve broken it down in easy steps for writing dialogue for you.Here are some of the best tips for writing dialogue that feels real but is also effective for moving your story forward.NOTE: Was that enough to push you to get started right now? Learn more about the writing, marketing, and publishing process in our VIP Fiction Self 1: Dialogue tags in the front â€Æ'â€Æ'He spoke. â€Å"You’re one of the oddest people I know.† â€Æ'â€Æ'She replied, â€Å"Is that necessarily a bad thing?†Ã¢â‚¬Æ'â€Æ' He smiled. â€Å"I didn’t say it was a bad thing at all.† â€Æ'â€Æ'She laughed. â€Å"Good.†Bad Dialogue Example 2: Action within dialogueâ€Æ'â€Æ' â€Å"I’m just not sure† 3: Tags in the middleâ€Æ' â€Æ'â€Å"I really wish you would just talk to me,† Ada said. â€Å"This silent treatment isn’t helping anyone.†Ã¢â‚¬Æ'â€Æ'â€Å"It’s helping me,† he said. â€Å"Or does that not matter to you?†Ã¢â‚¬Æ'â€Æ'â€Å"Of course it matters to me,† she replied. â€Å"It’s just not solving the problem.†Ã¢â‚¬Æ'â€Æ'â€Å"I don’t think anything can solve this problem,† he murmured. â€Å"It’s permanent.† How to fix this: whenever you’re writing dialogue, switch the type of formatting you use in order to make it look and sound better. The more enjoyable it is to read, the more readers will become invested.One exception is when you have two characters going back and forth very quickly. In this case, a few lines of dialogue only, with no tags or anything, is acceptable.Fixing Dialogue Example: Variation is Keyâ€Æ'â€Æ'â€Å"I’m just not sure†- she grabbed a handful of see ds- â€Å"that you’re taking this seriously.†Ã¢â‚¬Æ'â€Æ' He weaved between the overgrown plants, pushing them aside.â€Å"Why would you think that?†Ã¢â‚¬Æ'â€Æ' â€Å"Becauseyou just ignore the important stuff unless it’s important to you only.†Ã¢â‚¬Æ'â€Æ'â€Å"That’s ridiculous.†Ã¢â‚¬Æ'â€Æ' â€Å"No.† She plunged her finger into the pot with soil, dropping in a few seeds. â€Å"It’s true.†What’s Next?We have something for you- for FREE.â€Å"More than what you’ve already given me in this blog post?† you ask.YES! Continuing to learn is what makes the difference between okay writers and real, great authors-to-be.After all, Ernest Hemingways says it best: â€Å"We are all apprentices in a craft where no one ever becomes a master.†But you can at least, become better with this free training.

Discussion Questions Essay Example | Topics and Well Written Essays - 1250 words - 1

Discussion Questions - Essay Example Therefore, the id drives the individual towards making decision that will satisfy their need. For instance when one feels that they need drugs but they have to undertake a certain duty, then drugs will come first. However if the individual does not take the drugs the feeling will still remain there until they take the drug. The ego is the executive of personality as it mediates between the urgent urges of the id and the demands from the superego as stated by Rasmussen (32). For instance when one desires to use drugs the ego will intervene to make the individual know whether it is the right time to take the drugs. Therefore, the ego functions according to the reality principle hence it delays the immediate satisfaction until the appropriate time. Therefore, in the event of the urge to take drugs the ego will suppress that feeling until the right time. The superego embodies the ideals and principles of society as they are conveyed by what parents do and say. Within the superego, the conscience arises hence its role is to block the unacceptable urges by the society as stated by Sullivan (24). For instance when one feels like abusing drugs, the superego reminds the individual that the habit is not allowed and thus suppresses the feeling. This model aims at imparting information about drugs taking the assumption that children and adolescent will keep away from drugs after understanding their prospective risks. It also makes the assumption that the information will lead to students to developing negative attitude that will prevent them from abusing drugs. In brief the model speculates a casual series leading from knowledge (n drugs) to attitude change (negative) then to behavior change (non use) according to Abadinsky (226). The model seeks to shape personality. It centers on the person rather than the drugs and it assumes that young people with high self esteem can not abuse drugs. It also

Economic Policy of Obama and McCain Essay Example | Topics and Well Written Essays - 1000 words

Economic Policy of Obama and McCain - Essay Example McCain claims that the country was successful in the development of the 'concept of the internationalization of national economies which required multiple measures to capture it adequately', and for this purpose the country was able to achieve prominent mark in economic indices relevant to 'economic internationalization, the volume of international commercial transactions', the candidate therefore strongly intends to continue with such plan. Democrat presidential candidate has promised that soon after his election he would impose tax cuts on wealthy, and will protect the interests of the middle class. The presidential candidate also promised appropriate usage of funds extracted through taxes; the funds shall be invested to offer health care, education and housing incentives to the middle class. The presidential candidate for Republican shared the similar belief, but he wanted people from middle class to be placed in higher tax bracket so broaden the scope of tax revenue generation. The presidential candidates Barack Obama and McCain shared difference of opinion towards tax imposition on oil exploration companies. McCain denied adoption of field specific policy towards imposition of taxes; the bracket for taxes shall be based upon profit earned by the company, and shall not be trade or industry specific. According to Robert (2008) Obama emerged as staunch supported for cut in emission gases, and for that he devised a spe cial taxation policy applicable on oil companies, "this shall cause drop in the momentum of explorations activities undertaken by the oil companies", and shall restrict their revenue generation outlook. McCain resisted such move, and wanted to adopt non-industry-specific tax policy, which shall be applicable on all and shall be function of revenue generation. Obama protested by claiming that such measure will curtail the investment plans of the companies adopted green technology. Title: Obama, McCain economic policies in spotlight as election approaches Author: Motoshige Itoh Obama has warned that the economic concerns related with the implementation of the globalization has been significant, although in some of the cases the impact has been as per the aspirations of the local traders, but in majority of the American economy has experienced jolts. Obama has evolved strategy such per which the declination on American exports shall be protected during counter measures and agreement which shall curtail the emergence of China and India as the economic hub for the Asian countries. Itoh (2008) explicitly mentioned that Democrats have expressed their intention to focus much upon the exploring the potential of US manpower and workforce, to improve the employment figure. Democrats have blamed Republicans for their failure on this particular front, and have failed to bring the shares back to its homeland. However, the corporate sector of the country in consultation with the government of United States have established their industrial units in China and India, ther efore the qualitative standards will be certified by the American company but the production will be fabricated

Evaluating the effects that the alternative approaches may have on the structure and functions of WHSmith, and how they achieve their objectives Essay Example for Free

Evaluating the effects that the alternative approaches may have on the structure and functions of WHSmith, and how they achieve their objectives Essay Evaluating the effects that the alternative approaches may have on the structure and functions of WHSmith, and how they achieve their objectives When looking at effects that will arise due to alternative approaches WHSmith could change to help the company meet its objectives, I must look how these changes will affect the structure, how the functions will be affected and how it will help them to meet their objectives. When looking at the first alternative approach suggested to WHSmith the first problem that would arise would be that new members of staff would be needed. These could either be recruited by the training. Obviously, this training will need to be very intense as they will have to be able solve any problems that may occur in every situation so that customers will be kept happy and will feel that the store are trying their best to please them in the Internet cafe. Also the communications supervisor or current employees would need to be re-trained so that they will be able to either help run the cafà ¯Ã‚ ¿Ã‚ ½, or to become a technician so that if there are any problems in which computers encounter any problems or fail to work then either these new or current employees should be able to fix the problem. The managers may need external training as WHSmith, Milton Keynes will probably not have the correct resources to train up these managers efficiently, meaning they may need off-the-job training either at a branch that may have the correct training staff, or at a college where they can learn this management role. This will mean there will be an added cost to the business, as staff are being trained away from the store, but this should pay off as it will be affective and will allow the Internet cafà ¯Ã‚ ¿Ã‚ ½ to be very well run. Also this will mean external communications will improve, as the store will need to have better links with the off-the-job training centre which may be a college so that both can communicate and ensure that the training given is correct to the line of work. This alternative approach of better meeting the objectives will mean that the organisational structure of WHSmith will change. This is because new levels will be created within the structure, which could either be adding new people to the sales staff part, which would not really make a big impact on the structure as it will still look the same, just there will be a few more people added to the bottom, which should be ok as communication is good in store and should not change due to a few extra employees. They could also consult with the manager about any thing that may need to be changed in this Internet cafà ¯Ã‚ ¿Ã‚ ½ to help profits to be increased, and increase the amount of customers using the computer. However with a new manager or managers that may be needed within the store to help the cafà ¯Ã‚ ¿Ã‚ ½ to be run effectively, it will have bigger effect on the organisation structure. This is because they will need to be added to the sales and service supervisor management levels as they will be providing service to customers and also sales, as any food that may be on sale will count as sales towards the business, as it will increase the companies profit. This will mean the structure will become bigger, and will have a wider level where the sales and service supervisors, which will benefit sales staff as they will have more shop floor supervisors to consult if they cannot deal with customers for one reason or another. This will also benefit customers, as sales staff will spend less time looking for supervisors if they are needed due to their being more there. However with this widening of the structure taking place it will mean more wages will need to be paid out and the managers will have to supervise more line managers, which could prove difficult if there are lots of different problems, which may then mean more senior managers may need to be brought in to help keep the store running effectively and smoothly again increasing staff wages payments per month. But this may benefit the store in the long run as customers will be happier and this should bring in more income. This alternative approach will also affect the external communications. This is because if new computers are being bought in they will be very powerful, and will probably all have up-to-date equipment on. This would mean that the office could network up to the main computer, which would mean it would be much newer then the one that is currently in place at the moment. This could mean that if other stores are up-to-date with the same technology as WHSmith, Milton Keynes they could do video-conferencing with each other, and possibly with head office as well. Thus, the manager would not need to be called away from the branch for a meeting that is in, e.g. Aylesbury, as happens quite frequently. This would save a lot of time for him, which would also mean travelling costs and the time wasted driving there would be saved, as a result of this video-conferencing. Therefore, Ian wouldnt have to leave his office for these meetings to take place which would be a massive advantage. This would happen as a result of the computers being bought for the Internet cafà ¯Ã‚ ¿Ã‚ ½, which would not be any extra cost to the store, as it would already be in place. Therefore the external communications would improve with other branches and head office as they could link up very quickly with each, and also see each other, which could not happen with any other form of communication. Also the external communications would improve because with this new computer in the managers office CDs could be produced which would have all pictures, details, prices and information of all products in store. These could then be sent to all regular customers who will have the technology to view this CD, meaning they could view products and order them at home, meaning they wouldnt have to go into the store. This would be very advantageous to disabled people. The internal communications will also be affected, as more levels of employees and managers on the shop floor will mean that more internal phones will be needed to enable good communication to still be present in store. This will not cost that much and will be very advantageous as customers will be kept happy, due to the inexpensive internal phones. Also new daily-briefings may be needed so that separate briefings can be held for sales employees who work in the main part of the store selling products, and one held for those who are going to be working in the Internet cafà ¯Ã‚ ¿Ã‚ ½. This is so that sales staff do not have to listen to the briefing to the Internet cafà ¯Ã‚ ¿Ã‚ ½ staff, as they will not need to know this information, as they dont work there. This will take longer for the manager to carry out, but will be effective as the manager will not have to waste time only talking to a few members of staff in a big group, who do not understand what they are talking about, which will mean they are sitting in the staff room getting paid to listen to irrelevant information. The separate briefings will mean either sales staff or Internet cafà ¯Ã‚ ¿Ã‚ ½ employees can be working and using the time more effectively whilst the other group are being talked to, which will save company time and money. The objectives that will be met from producing this Internet cafà ¯Ã‚ ¿Ã‚ ½ is that most of them are to do with customer satisfaction which would not be a problem with this new change that could take place in store. Another objective could then be created from this new Internet cafà ¯Ã‚ ¿Ã‚ ½ within WHSmith, which could be something like, Try to help customers satisfy their every need in store which could then aim to be achieved along with the other eight objectives, of which five are currently being met. Specific objectives that will be met due to this Internet cafà ¯Ã‚ ¿Ã‚ ½ being produced are that WHSmith will be delivering the best in service, as they will have bought in lots of new staff and management to help ensure high standards of service are still being met. This will mean that customers will be kept happy, as there will be lots of staff at hand for their every need. Also the objective of providing value for money will be met because the prices for the goods in store will be low and satisfying for customers to ensure they will be happy in store and spend lots of money there. Another objective that will be met from the new Internet cafà ¯Ã‚ ¿Ã‚ ½ is that they are continually raising standards of service in all areas of the business. This objective also interlinks with leading the industry in the innovative use of technology. This is because the Internet cafà ¯Ã‚ ¿Ã‚ ½ will have brought in very hi-tech equipment, which will be available for customers in store. This kind of technology is not likely to be available in other rival stores which will suggest to customers, why bother going to these stores when WHSmith is providing new technology and low prices? This is what WHSmith wants customers to think so that these objectives are being met due to the cafà ¯Ã‚ ¿Ã‚ ½. The store is raising standards of service due to the new staff that are going to be employed in store so that service will be quickened up. Also the service will be improved due to their being more varieties of things to do in store, which will make customers have more choice whether they shop or go on the Internet which shows they are being considered throughout the changes in store, meaning service levels are being improved too. This shows that the opening of the Internet cafà ¯Ã‚ ¿Ã‚ ½ would be good for meeting objectives, as a new objective can be produced and aimed to be met, as well as at least three current objectives being met even more then they are already, which would be a great achievement for the store as a whole. The effects that the Internet cafà ¯Ã‚ ¿Ã‚ ½ will have on the functions of the business is that a new department may need to be created in store to enable the computer side of the Internet cafà ¯Ã‚ ¿Ã‚ ½ to be run smoothly. This department may be run by only a few people but will need to be in permanent contact with the shop floor to enable any problems that have arisen to be put right quickly. These problems could range from the computers freezing to any other list of problems that can occur from computers. This department will need to have highly skilled employees, who have had off-the-job training, so that any problems can be dealt with. This department could be called the ICT department as it is dealing with communications between employees and staff, and also technology from the hi-tech computers. This department will need to be in close contact with the finance department. This is because vast amounts of money should be taken from either the cafà ¯Ã‚ ¿Ã‚ ½ side of the creation, or from customers who are paying to use the computers. This will mean change will need to be kept at the tills as customers who spend small amounts of cash with a à ¯Ã‚ ¿Ã‚ ½20 will not expect 50ps in change! Also money will need to be counted by the cash office either once or twice a day from the tills and receipts checked to ensure enough business is being bought in, and if it is not then why not. Another department that may need to be created within the store is a health and hygiene department. This is because the food that will either be created or bought in to the store will need to be of a high standard so that customers are kept happy and satisfied. It also needs to meet health levels so that customers do not get food poisoning from any food consumed in store. This department will also need to be in close contact with the head office of WHSmith to ensure that standards are being met and that they are happy with what is being done in store. This department will also need to be in close contact with the trading department. This is so that they can buy in extra goods that can then be dispatched to the Milton Keynes branch so that they can be sold. This will also mean that the external communications will need to be good so that the trading department will buy in the correct good to be sold. When looking at the idea of having a clocking-in system, this alternative approach to better help the store in all aspects, will obviously have a positive effect on WHSmith. One problem of bringing in this clocking-in system will be that the system will need to be installed in store. This will not be too expensive to do, but lots of cards (built in with chips) will be needed so that all employees can have them when they go into work. This will mean a meeting will need to be held so that staff can receive their cards and they will also need to be informed about what to do upon entering work with their cards. The first positive aspect this system will mean that staff will not have tick their name off a list by the managers office when they start and finish work stating the amount of hours they have worked. This is because the system will take down the name of the employee, the time they clocked in, the time they clocked out and the dates they have worked. This can then, if it is hi-tech enough, be linked up to a computer so that the hours worked of all employees can be sent to head office where pay slips are produced so the hours sheets will not need to be checked by the member of staff employed in that area will not have to check hours have been entered correctly be employees (and that someone hasnt put they have worked 8 hours when they have only worked 4!) This will mean that this member of staff will have more time in the other areas of worked they are employed in. However as this member of staff only works Sundays at this store, and works at other stores during the week checking the time sheets there, as they dont have clocking in systems, she may not be needed at the Milton Keynes branch. This will be an advantage to the store as it will save outgoings, (wages), on employing her. Also another positive aspect this will have on the store is that it will mean it will save lots of different time sheets being printed off, as 5 sheets are needed each week for employees to tick their names and hours off, which can add up over time. Also if there was a fire it wouldnt be too bad because before the paper would have been burnt, but now the clocking in system will be strong and will probably not be destroyed by a fire. This would have meant all staff members; hours would have been lost, which may have meant they didnt get paid for hours worked due to this fire. This will not happen now due to the clocking-in system. The organisational structure of the store will only be slightly affected by this clocking-in system. This is because one of the sales and service supervisors who used to check all the hours worked and that all the time sheets were correct on each Sunday will no longer be required. This is because the clocking-in system will automatically calculate the hours as it is linked up to a computer meaning there will be no chance of human error. This will make the structure of the store slightly narrower, but due to the organisational structure included in this coursework it cannot be seen as only two sales and service supervisors have been included, as I couldnt fit on the correct amount to the chart. This will mean slightly less wages will need to be paid out which again is another advantage of the system. This alternative approach will also affect the external communications. This is because the clocking-in system will mean that not as many communications will need to take place. This is due to the ability of the clocking-in system to calculate the hours worked by employees, and the days that they have worked. This can then be put into a database (like Excel) and this can be sent via E-mail or Electronic Data Interchange to Head Office. This will mean that less communication will be needed between the Milton Keynes branch and Head Office. This is because before the clocking-in system was introduced, one of the sales and service supervisors had to calculate all the hours worked by employees over the week, add these up and send a letter to Head Office confirming these hours worked. This meant that it took time for Head Office to receive the time sheets and there was also a chance that these hours could get lost in the post. This is why the clocking-in system can help affect this extern al communication with Head Office, because it is up to date and links to computers, meaning e-mails can be sent rather than post. Also the internal communications will be affected because the clocking-in system will help staff in store to know that they are going to be finishing when they are supposed to be. Also staff will know where other staff members are at a specified time as the rotas will be correct and will not be running 10 minutes late due to the unpunctuality of some staff. This will mean communications in store will be good and will help staff to feel happy, as they will not be working when someone else should be as they are late. The amount of internal communications can also be reduced due to the clocking-in system. This is because before when staff were late other staff members and the manager had to discuss people being late, and then this meant the manager had to speak to the employee. With the new clocking-in system in space it will mean the communications between the employees who were not late but wanted to tell the manager about those who were not on time will not be needed as the clocking-I system will be able to tell the manager exactly who was late and when. This can mean that, say, at the end of the month the manager can talk to all unpunctual employees as a whole about this problem, and what they are going to do about it in order for them to keep their job. This will mean that the manager will not have to talk to individuals, which would be very time consuming, and a waste of company time so the internal communications will help to be kept to only the most important matters about the store and customers not about staff being late. The objectives that will be met from introducing this clocking-in system are that staff can be kept inspired and motivated. The way this can be achieved is by using the system to see which employees turn up for work each day. This can mean that staff who turn up for work early on a regular or continuous basis can be rewarded. This could be in the form of giving them a choice of what work they want to do, or give them a higher discount on the goods in store. This will mean that everyone who is employed in the store will want to turn up for work early to enable them to get one of these rewards. These are only examples of rewards and could be changed by the store depending on different aspects, e.g. costs of supplying the rewards etc. This will mean that staff are turning up earlier for work each day, which will mean they will start earlier and will get more done throughout the day. This will mean that staff are being kept motivated as they will want to gain the rewards on offer by turning up earlier, and they will also be kept motivated as they can do things in store which will be picked up by the manager which may also help them to gain a reward of some description. Another objective that can be met from the clocking-in system is that the store will be delivering the best in service. The way this will be met is because everything in the store will be running to the correct time which will help to keep staff happy. This will mean they will be in a good mood when they come to communicate or serve customers. Therefore, the members of staff will provide a high level or even the very best in service to customers as they have no excuse not to. This will mean customers will be kept happy with the high service being provided, due to the clocking-in system keeping things running smoothly and to time in store. A final objective, which can be helped to be met due to the new system in store, is raising standards of service within the business. This ties in with the previous objective. The way this can be met is because with staff in store continually being punctual for work then this is the first step of raising service levels in store. This is because with staff all present in store customers will be able to be served easily meaning service is high. The way the clocking-in system will help raise standards of service will work in the same way, as punctuality is a key to helping service remain high. Also staff will be kept happy as mentioned in the previous objective, which will mean staff presence and pleasantness will help raise standards of service across the store. The effects that the clocking-in system will have on the functions of the business are that not much will really change due to this clocking-in system. This is because at the moment the only things that are present are times sheets, which are on the wall by the managers office. The store is too small to have a new department created and would be a waste of time and money creating it as it is not needed. This is because all the work takes place at Head Office as they create all the payslips relating to hours worked. The Milton Keynes store does not do this. If anything were to change in the area of the functions in the MK store it would be that the managers office may need to be increased in size. This is because the manager may need to employ someone (or keep the sales and service supervisor) to deal with the time sheets that have been sent to the computer in there using the clocking-in system. This is so that they can be sent to Head Office. Obviously, this change will not be very big so the effects the clocking-in system will have on the store is minimal, meaning no extra money will need to be spent to enable the system to be more effective, which is a good thing. When looking at whether the installation of more tills in WHSmith, Milton Keynes, it is obvious this will have a positive effect on the store. This was explained in A1 but will basically help to keep queuing times shortened which will please customers. This will not cost too much to do, but should be done after Christmas when the new tills are installed. This will ultimately help to increase the profits of the store. The effect that the tills will have on the organisational structure is that it will mean the Milton Keynes structure will need to become bigger. This is because if more tills are to become open it will mean new staff will need to be recruited and trained so that they can operate on either the old tills, or they could work on the new tills. This will mean that they will also need to be trained in other aspects of work around the store, as they would only need to go on the tills when it becomes busy. This will mean that the structure of the branch will become wider at the bottom which is where all the sales floor staff are. Therefore, it will mean the sales and service supervisors will have more employees to look after and support when they need help or are unsure what to do. This may mean that a new supervisor may be needed to help cope with the demand from the sales staff as the run up to Christmas can be very busy and demanding which could become very stressful on them. Because there are more staff it will mean that the internal communication will be affected in a negative way. The way this will happen is because there will be more sales staff than there has ever been working on the shop floor. As there will be an increased amount working it will mean that the senior people in the stores (manager, assistant manager, operations supervisor etc) will have more people to deal with. This can make it difficult to deal with individual members of staff or to talk to them, as they will not have enough time to talk to individuals. This may make some employees feel neglected and that they are not being recognised due to the fact that they have a lack of communication with these senior workers in store. This will not be because they do not want to talk with employees, it will be because they will not be able to as they are very busy people and have a lot of work to do. This may mean that more staff meetings may need to be held more frequently to help bring managers and employees together so that they can communicate with each other as this may be the only way to help everyone keep in contact. However, this cannot happen during work time as customers will need to be served and they cannot just leave the store unattended! This/These meeting/s may therefore have to take place after work one day when the store is closed. But will any employees want to stay behind work to have meetings? Very few may want to do this, meaning there will be a breakdown in communication in store, which will not have a very good impact on the working environment. This may mean employees may have to be paid money to stay for the meetings as overtime, which will cost the company money, which should not need to happen. This is why more tills will have a negative effect on the internal communication in store. The external communications will also be affected. The way this will happen is because there will be a better communication between customers and employees. This will be due to the increase in the amount of tills in store because new employees will be needed in order for the tills to be run successfully. This will therefore mean there will be additional members of staff to help accommodate customers needs, in any way that they need them to be sorted. This will mean that there will be more communication between employees and customers as there will be more of them, and it will also mean there will be stronger links between the two. This will therefore mean that communications between the two will be affected in a positive way as customers will be able to find help easier in store when they need it, which will also help them to remain pleased and will make them want to carry on shopping in Smiths for these reasons. The objectives that will be met from installing new tills are that it will show that the store is continually raising standards of service in the business. This is because the increased amount of tills in store will mean that it is proving to the customers that they are trying to help to increase service levels and reduce queuing times. This is a good thing because if they are showing they can improve one thing in store (amount of tills), it will show that numerous other things can be improved as well and will not take masses amounts of time to do, as the tills have not. The increased amount of tills will also show that more employees have been taken on and have been trained to high standards, meaning no matter which till the customer purchases their goods from they will still be served at a high level, which is a good thing and helps to prove that the objective is being met. Another objective, which is being met from introducing new tills, is that employees will be kept motivated. The reason for this is that with new tills it will mean that new employees will be needed. This will mean that the new employees will only need to go on the tills when it becomes busy. However, speaking from experience, working on the tills in store can become very tedious after periods of time. This is because of the same actions made possibly hundreds of times in a short period of time on busy days. This can make staff feel de-motivated as they become bored doing the same thing over and over. But due to these tills only being needed to be opened when it is busy, they will only need to be open for certain periods of time meaning the employees who work on these tills will be doing different work when the tills are shut. This can mean that when they are working around the shop floor they may enjoy it more and feel more motivated. But when they get bored of working around the shop they may be needed on the tills again. This will make them feel more motivated when they go back on the tills and if this process continues to carry on (working on tills and then on the shop floor) they may feel less bored and will enjoy their work more, which will in turn mean customers will be treated better, which means the introduction of more tills will help this objective to be met better. The effects that the increased amount of tills will have on the functions of the business are that it will mean that the cash office that is in store may need to either be increased in size or it may need to have more employees (of authority) working in there. The reason for this is because busy days (weekends) will mean the new tills will most probably be open for a majority of the day, if not all. This will mean there will be a bigger demand from employees to be kept up-to-date on their tills. The most important things that are needed on the tills are that change needs to be kept topped up in the tills, gift vouchers run out regularly and need replacing often especially at Christmas as they are given as presents a lot, phone vouchers also sell fast as well as stamps. Activation codes for magazine subscriptions are also kept in the till in few amounts and because there is an offer of 3 for 2 it encourages customers to buy 3, which means 3 activation codes are needed. This will mean there will be a bigger demand from the tills as there will be more that need to be kept toped up. The reason why vast amounts of cash, gift vouchers, stamps and phone vouchers are not kept in the tills is because if there was a robbery to occur in store it is very easy for the till to be removed from its case. This is made easier as notes, which are put in the counter cache by employees, are on the other side of the till when it is open. This makes the till an easy target for robbers to take which is why WHSmith, Milton Keynes does not run the risk of keeping masses of notes, coins or anything else in the till. This is why someone else may need to be employed in the cash office so that it can be run efficiently and so that tills can be refreshed when necessary, without any difficulty. The other function of the store, which may be affected by more tills, is the small function of the recruiting of new staff run by the training and communications supervisor. This is because she will need to employ some new staff so that the new tills can be run when they need to be, and are, opened in store. This will just be like any other recruiting done by Louise but will need to be done simply for the new tills. This will therefore only be a small effect and will not last very long but it will still affect the business, as increased wages will need to be paid out. This will mean that the time sheets will need to be updated by the sales and service supervisor in charge of them, unless they install the new clocking-in system. This will mean the new employees hours worked will need to be calculated and dealt with which is the other small effect these new tills will have on a function of the store. In saying this I feel that I have evaluated the effects that these new, or alternate approaches, will have on various aspects explained above in the store.

Suicide :: essays research papers

Suicide is intentional self-inflicted acts that end in death("Suicide," Compton's). After a series of traumatic events, normal coping abilities can be pushed over the edge; the result may be suicide. In each year, an average of 30,000 suicide deaths occur in the United States. It is estimated that 5,000 of those suicides are committed by teenagers(SAVE, 2). One major reason that the suicide rate among teenagers is so high, is that the teenage years are a period of commotion. New social roles are being learned, new relationships are being developed, bodily changes are occurring, and decisions about the future are being made during the teenage years. Teenagers tend to commit suicide after large changes, significant losses, or abuse has occurred in their lives. An important change in a relationship, school or body image may contribute to a teenagers' tendency to commit suicide. The death of a loved one, the loss of a valued relationship, and the loss of self esteem are some significant losses which might be a factor in teen suicide("The Real World [Suicide: Facts]," 1). Perceived abuse such as physical, emotional, psychological, sexual, social abuse or neglect can lead to self-murder("Teen Suicide," 3). Significant changes, losses, and abuse can promote suicidal tendencies. Few suicidal people have some type of depression, yet those who have one can be provoked to commit suicide. There are two main types of depression suffered by (, 2) suicidal people("Suicide," {Grolier}). The first type is reactive depression. This type of depression is the reaction of a difficult and often traumatic experience. Endogenous depression is the second type of depression. It is the result of a mental illness which is diagnosable by a professional. Some suicidal people have a combination of both reactive depression and endogenous depression. Others could have a depression which is undiagnosed. A persistent sad mood, thoughts of suicide, persistent physical pains that do not respond to treatment, difficulty concentrating, irritability and fatigue are some symptoms of depression(American Psychiatric Association, 4). If a person has four or more of the symptoms lasting for more than two weeks, that person could have a type of depression. Those people with mental illnesses such as schizophrenia and clinical depression have much higher suicide rates than average(Tom Arsenault, 2). Teenagers display warning signs of suicide. The indications come in two ways. First exhibited are the early warning signs. These signs include difficulties in school, depression, drug abuse, sleep and eating disturbances, and a loss of interest in activities. Restlessness, feelings of failure, overreaction to criticism, overly self-critical, anger, and a preoccupation with death or Satan are also some signals teenagers contemplating suicide will give("Teen Suicide," (, 3) 3). The other type of clues are late warning signs.

How far has the USA role in world affairs developed from 1929 to 2000?

America had adopted a policy of isolationism following the events of WW1, stating openly that the US wanted to stay out of world affairs. They believed that they were geographically isolated – sufficiently protected from potential enemies by the Atlantic and Pacific oceans. They wanted to avoid sending US soldiers on another ‘death march’ and instead focus on US economic problems such as the Depression. They managed to keep their role in world affairs to a minimum by not joining the League of Nations and passing a series of Neutrality Acts after 1935 which made them neutral. However, they did not suppress their role in world affairs completely. They were still involved in foreign affairs – they loaned money to Europe to help them recover after WW1 and they signed the Kellog-Briand Pact in 1928 which renounced war as a means of settling disputes. America’s role in world affairs was minimal – they stayed out of the League of Nations but they were still involved in world affairs, shown by the US investment into Europe to help it recover from WW1. America’s role in world affairs changed from isolationist when they joined WW2 in 1941, following the Japanese attack on the US naval fleet at Pearl Harbour on December 7 1941. After the attack, it became evident that America had assumed a more prominent role in world affairs, particularly in Europe and in the Pacific. They had taken part in the D-Day landings in June 1944 with the Allies which had led to the surrender of Germany in May 1945 and had governed the end of the war by dropping atomic bombs on Hiroshima and Nagasaki in 1945. WW2 was an important factor in re-orientating US foreign policy as America had abandoned their policy of isolationism and had intervened in a war. America role in world affairs developed as they emerged from WW2 as a paramount nation that had survived the war with its economy rebuilt and other nations had turned to them for protection from emerging communist countries like the USSR. America had started to play an international role in world affairs when they adopted a policy of containment, announced by Truman in an important speech in March 1947 which marked a turning point in US foreign policy as it was the start of a proactive policy. He backed this policy of containment with the Marshall Plan announced in June 1947 which would provide economic aid to European countries that had suffered badly as a result of WW2 and were struggling to deal with the damage. America played a part in leading the West in the Cold War. America’s involvement in world affairs increased when they sent forces to Korea, Vietnam and Cuba in an attempt to contain communism, which shows they had a more proactive role in world affairs. The expense of the policy of containment had to be cut as the cost of the arms race was massive. America wanted to develop friendlier relations with the Communist superpowers during the 1970s; US foreign policy had changed to detente. Nixon visited China in 1972 and the 21 year old trade embargo was lifted. The policy of detente had improved relations with the USSR between 1972 and 1979 – arms reduction agreements such as SALT 1 emerged. However, when Ronald Reagan became president in 1980, he was not a supporter of detente and called the USSR an ‘evil empire’ in a speech in June 1982. He issued SDI (a plan to shoot down Soviet missiles in space) which caused the relations to deteriorate and cause a Second Cold War. In 1985, the new USSR leader Gorbachev and Reagan returned to the policy of detente and the Cold War ended in 1989. In the 1990s, America had become increasingly involved in the Middle East such as the conflicts of Iran and Iraq. America fought in the Gulf War in 1990 to protect oil supplies in Kuwait, as oil was important to the US economy. This conflict showed that America were still proactive in world affairs and were involved in most of the conflicts. Since 1929, America’s role in world affairs has developed increasingly. They were isolationist and inactive in world affairs in the 1930s. The Japanese attack on Pearl Harbour forced America to become reactive in world affairs and enter WW2 in 1941. In 1947, America’s role in world affairs had become proactive, attempting to prevent the spread of communism. In the 1970s, America attempted to reduce its role in world affairs by following the policy of detente but the conflicts in the Middle East showed their role to be more proactive in world affairs.

B2B Report

EXECUTIVE SUMMARY The report will firstly analyze the external audit of Processed Food & Food Service and Confectionery & Bakery industries, which consist of two parts – market analysis and customer analysis. From these two parts, the opportunities and threats of the suppliers in these industries, especially DKSH, will be outlined. In the market analysis, business environment, the market and competitors will be examined respectively.Particularly, the opportunities about the increase in demand or a good signal of industrial development will be explained in social factors, economic factors and industry part; these factors will give general information about Vietnam young population and their Western culture receptivity, which will easily increase the demand in such industry.On the other hand, legal factor will threaten DKSH due to the strict requirement in canned food industry that the firm needs to take caution in order to adapt to new regulation; while the economic factors onc e again strengthen the opportunity from social factors due to the increase in GDP growth and income. However, the inflation rate should also be considered because it could cause the inconstant demand and be difficult to forecast future demand in the future. The market part also gives some general information about the size based on the value of packaged food industry around US$12. billion in 2011 with the prediction of 4. 2% growth rate in next two years, which promises the development of these two clusters in the near future. Secondly, customer analysis is divided into two main features, which are current customers and potential customers. In current customer analysis, the report will give the information about each cluster’s market share of the top companies holding the highest percentage; Masan in sauce market, Acecook in instant noodles market, and Kinh Do in confectionery & bakery market.Then, more details information about these current customers will be examined in ter m of sales, their expectation such as building up deeper relationship with their multinational suppliers, and difficulty such as high input cost. After that, potential customer part is analyzed based on proposed potential customer list; this part contains some companies regard to Lien Hoa, Hieu Cau Den in processed food; and Huu Nghi and Hai Ha in bakery and confectionery. Especially, some reasons will be given based on the research and analysis about these companies in order to prove that they re ideally potential customers of DKSH. Thirdly, the internal audit is conducted to give the brief idea about the company; DKSH sales structures are activated in product and geographically based, and the strengths of the company about qualified staffed and good value added service are figured out in resources and marketing mix management part. From industry and customer analysis, the SWOT gives the summary of company strengths and weakness; and opportunities and threats in graph illustration form. Next, the marketing plan is proposed in order to give the best fit with the SWOT.The marketing objective that applied SMART approach will aim to increase the demand, brand awareness as well as the way to approach to potential customers with the specific point of time which is from 1st October 2012 to 1st April 2013. Then, the implementation plans relied on marketing mix, including direct marketing, personal selling and sale promotion will be planned specifically. To give more visual prospect about the marketing plan, the marketing program gives detail schedule as an action plan; and finally the performance evaluation will give some idea about how to evaluate the success of this marketing plan.Contents I. Introduction5 II. External Audit6 A. Market Analysis6 1. Business Environment6 2. The Market8 3. Competitors10 B. Customer Analysis11 1. General Information11 2. Current Customers13 3. Potential Customers17 III. Internal Audit23 A. Company Analysis23 1. Sales23 2. Management o f marketing mix23 3. Resources23 IV. SWOT25 A. Strengths25 B. Opportunities25 V. Marketing Objectives26 VI. Implementation Plans26 VII. Marketing Program27 A. Direct Marketing27 1. Telephone Marketing27 2. Email Marketing27 B. Personal Selling29 C.Sales Promotion29 D. Action Plan29 VIII. Performance Evaluation31 IX. Conclusion32 X. Appendix33 A. Potential Customer List33 B. Mapping Itinerary37 1. Southern37 2. Northern40 XI. Reference41 * Introduction DKSH is one of leading companies in market expansion services that has been established in 1865 and exist for 150 years in Asia. Thus, â€Å"Think Asia, Think DKSH† is recognized as company's slogan and that could tell how successful DKSH is in Asia. With a strong financial performance that has increased rapidly from 2002 to 2011 that exceed 8. % in net sales, DKSH becomes a strongest successful market leader recently. Obviously, its objectives are to help firms to grow their business in new and existing market by supplying know ledge, advice, relationship to reach each individual's goal, expand company's revenue opportunities and increase their market shares by making sure that their client's products are always visible on the shelves at all times. DKSH's business units are divided into 4 main business lines: Food ; Beverage (F;B), Personal Care, Pharmaceuticals and Specialty Chemicals.In fact, this report is going to analyze on 2 small clusters: Confectionary ; Bakery, and Processed Food which included in F;B industry in order to help DKSH to remain on the existing market and expand their business to the new market. To be more specific, integrated marketing communication tools that are direct marketing (telephone ; email), personal selling and sales promotion (trade promotion) will be applied to support push strategy in order to approach to potential customers. External Audit Market Analysis Business EnvironmentSocial Factors According to General Statistics Office (2010), Vietnam population in 2010 is aro und 88 millions with 51. 9% of this figure is younger than 30. Hence, it could become an opportunity for confectionery and processed food markets in increasing demand for consuming these kinds of product due to the receptivity of young population as well as the influence of Western culture. For this reason, suppliers of ingredients for these products can potentially enhance the number of customers as well as their sales in Vietnam market.Legal Factor According to Civil Law Network (2010), the ministry has implemented a new regulation for food safety, and requires all enterprises in food industry to strictly comply with the law of standard safety food. To be more specific, the Government encourages food manufactures in using high quality ingredients and adding more nutrition in their products. Moreover, they also require the manufactures in focusing on managing the supply of ingredients from upstream.Consequently, it could be the threat for food manufacturing companies to manage and have a specialized knowledge about supplied ingredients and their suppliers are expected to invest more in innovating their products in order to meet the regulation and more persuasive for the manufacturing firms to use their products. Furthermore, the regulation for environmental friendly packaging in food service also stricter (Civil Law Network 2010). Thus, it requires food service suppliers to put more effort in investing new or innovating current kinds of packaging that could adapt to environment issues.Economic factors In 2010, Vietnam’s GDP growth rate was 5. 83% (tradingeconomics. com 2012), hence the monthly average income per capital had increased to 39. 4% compared to 2008 and was estimated to be 1,387 thousand VND. As the result, this increase in income have gradually shifted Vietnamese consumers in premium segments such as sweet, ice cream or cakes and consumers also have higher requirements of diverse tastes, food quality, and nutrition for package food and also bakery (Vietnam package food, 2011).It is the good opportunities for supplying companies to catch up with these trends by developing current and new ingredients in respond with these market trends. However, the significant influence of the inflation rate cannot be denied. Based on tradingeconomics. com data, the Vietnam inflation rate in the third quarter in 2011 was around 22. 42% whish was the highest rate in Asia (bbc. co. uk). Hence, the demand in food market had declined in this period; therefore, manufactures can be threatened in forecasting future demand due to some unpredictable economic factors.Consequently, the suppliers are also affected by that because it could be difficult for them to rank the potentiality of their customers in near future. The Market In the report â€Å"Newzealand Trade;Enterprise† (2011), the author states that the value of packaged food industry in Vietnam was approximatelyUS$13. 3 billion in 2011 with the average growth rate at 4. 2% in the next two year. In addition, based on General Statistics Office website (2011), the value of confectionery sales is predicted to increase to US$ 471. 6 million at the end of 2012 and this figure is going to increase more than 10% each year for the next four years. These numbers indicate that there is a very highly potential demand for confectionery and processed food industry. * Competitors Connell Brothers, DKSH and Brenntag have been ranked as top 10 leading chemical distributors in Asia in 2011. Specifically, they all operate in Vietnam and engage in many types of industries such as food ; beverage, personal care, specialty chemicals, and pharmaceutical industry.As shown in the graph, it can be seen that DKSH has much less sales as well as power compared to Connell Brothers in the global market in 2011. At the meantime, the sale of DKSH and Brenntag is slightly different. Therefore, DKSH is required to put more efforts to gain its market share globally in order to build further di stance with Brenntag and shorten the distance with Connell Brothers. Customer Analysis General Information First of all, the paper is going to show some figures related to market share of some leading firms in Vietnam (2011) for two industries: processed food and bakery.For processed food market, market share of sauce and instant noodles have been displayed; while in bakery industry, confectionery and biscuit market have been demonstrated. Market Share- Processed Food (Source: Euro Monitor International) Sauce market For the diagram above, it shows that Masan owns comparatively larger market share than any other firms in such market. But since the portion of â€Å"others† still has 25% of the marker share, it is believed that some potential customers in this category can be found. Instant noodles marketThe major key player in this industry is Acecook, with 51% of market share while the other firms are holding less than 20% respectively. The report selects Masan food as an ins tance to explore knowledge under current customer analysis. Market Share – Bakery (Source: Euro Monitor International) Confectionery market Confectionery market is diverse, with many firms hold similar portion of shares. Among them, Kinh Do takes the 1st place in the market, follow by Huu Nghi and Hai Ha. The 2nd and 3rd key players in the market can be the potential customers for DKSH.Further information related will be given below in â€Å"Potential customer†. Biscuit market There are mainly two key players in the market, Kinh Do and Kraft Food, while each of other firms retain from 4~11% as their market share in the biscuit industry. Due to Kinh Do has an outstanding performance on the market share, the report will take it as a specimen in analyzing current customers. Current Customers There are many customers that DKSH is currently having connection with, including both local and foreign firms.The paper will choose one customer from each cluster, Masan Food and Kin h Do, to analysis the position of it through searching on background information, sales performance, and then raise opportunity and threat. Masan Food (Processed food) Mason Food is belonged to Masan Group, a firm that specialized on Techcombank financial services. After years of operation, Mason Food has become leading brand of processed food market in Vietnam, which has dominance on market share in some product categories. The product range includes fish sauce, soy sauce, instant noodles (74%, 78%, 14% of the market respectively) and other kinds of product.Sales Performance (Source: Business Monitor International ) Opportunity Despite Masan Group is established as a local enterprise, it recently decides to build a relationship of acquisition with Nuiphao Mining Joint Venture Company Ltd, becoming one of the largest private sector resources companies (Masan Group Investor Update n,d). Cooperating with local or foreign investment is an opportunity for firm to receive more capital to invest in its operations. Due to DKSH is a multinational firms already, the business is expected to be enrich by cooperating with local firms in other industries to expand the operation range.Threat As a processed food manufacturer, Masan Food faces a problem that sometimes the price for raw materials is fluctuating(Business Monitor International, 2012). For the earning benefit point of view, Masan Food should pass the costs from consumers, but that can threaten the chance of losing customers. To illustrate, the FMCG industry is a price sensitive environment that contains many brands at similar level. If one brand’s price is higher result from increasing costs to reflect its margin, customers can easily choose another brand because the switching cost is low.Volatile input costs can be a threat to the food manufacturer because the manufacturer needs to choose whether to burden itself or to pass on customers. Same story is applicable in DKSH’s case, if the input price h as a significant increase, DKSH has to decide whether to bear the costs or compensate from its customers; both decisions are having certain drawbacks needed to be considered. Sales Breakdown (Source: hsc company update) Kinh Do Corporation (Bakery and Confectionery) Kinh Do is a local brand that established in 1993, which is one of the largest food producers in Vietnam nowadays.The core business of the firm is food related products: confectionery (cakes, candies), beverage (water, juice) and dairy products. Kinh Do also involved in some other industries such as real estate and grocery retailing. The brand creates a good image that allows them to gain certain customer awareness and even awarded as top ten of Vietnam’s best brands (Ha 2011). Sales Performance (Source: Business Monitor International) Opportunity As indicated before in the report, health awareness has raised from customers when they purchasing confectionery product.Consequently, higher level of quality is require d from food manufacturer in order to satisfy customers. As showed from annual report, Kinh Do provides best materials in manufacturing their products, aim to satisfy its customers in a better extent. Indeed, sellers should be responsible to meet the requirement when there is a concern about product’s specification such as â€Å"health† mentioned above. Without doubt, they can gain more recognition if they can achieve the condition. DKSH is getting involved in this health concerned manufacturing process due to it is one of sellers of Kinh Do.If DKSH can attain the requirement, which it already does, it is expected that the buyers will be satisfied, and they are willing to create more opportunities to corporate with DKSH in the future. Threat Kinh Do depends largely on the domestic market but that makes the company fragile with the fluctuating customer demand (Business Monitor International, 2012). Actually, change in customers’ preference can affect organizationa l demand in both positive and negative ways, but here it seems more likely to be threat from the view of the Kinh Do.Because local buyers are the main sources of generating sales, if the number of them is not stable, firm’s overall performance will obviously be affected. Likewise, inquiry that DKSH received from food manufacturers is affected by customer’s demand. If the perception of buyers is low, sellers will gain lesser results from the declining demand, and vice versa. Being instable with the demand can be interpreted as the firm is actually dependent by the market trend. In this case, DKSH has no control over the changing demand; therefore it can be a threat. Sales Breakdown (Source: hsc company update)Potential Customers Apart from keeping relationship with current customers, exploring new customers is also important for a business. To give our more precise information, the report lists four potential customers from the two clusters, with background information, product range and reason why it is recommended as being â€Å"potential†. Detail contacts of other potential customers can be founded in appendix. Lien Hoa (Processed food) Lien Hoa was established since 2008, by Thierrty Pham, an industrialist who has more than 15 years’ experience in the industry.The firm operates following European standard to ensure the quality of the products. As mentioned from the official website, Lien Hoa has signed exclusive contract with other brands such as Uni-President and Siam Brothers to be its business partners. Moreover, the products of Lien Hoa are widely distributed with supermarkets like Giant, Metro and Big C (Lien Hoa, 2011). Reason Although the brand is new compares to some other existing sellers in the market, it is expected to grow due to qualified and experienced methodology used by the firm.Furthermore, the brand has shown its ambition to boost the market by cooperating with well-known brands like Uni-President. Product rang e Hieu Cau Den Sausage (Processed food) It is a sub branch of Black Bride Food from Taiwan. The brand mainly offer traditional Taiwanese dished rice dumplings, meat floss, and some products commonly seen in Vietnam such as sausage and dumplings. The brand is also an importer for some food and beverage from Taiwan. Even though the brand is not as famous as other brands in the existing market, it is quite popular among the Taiwanese because the products fit their taste better.Reason Situation is slightly different compares to dealing with other brands in this case because the brand is not really concentrating on mass market but more likely on niche market, for Taiwanese currently. Becoming the supplier of it creates an opportunity to enhance brand awareness towards foreign consumers. Moreover, the location is in the same district with DKSH, and therefore it will be easier for DKSH to access. Product range Huu Nghi (Bakery and Confectionery) Huu Nghi is known as a noticeable confection ery brand in Vietnam since 1950’s. is having more than 120,000 retailers throughout Vietnam. Similar to other brands in confectionery industry, the brand holds eligible qualifications as criteria to control fabric of the products. The business expands its relation across the nation to many countries: United States, Japan and Singapore. In addition, Huu Nghi also exploits the business to agricultural products such as pepper and corn (Huu Nghi, 2011). Reason The firm possesses proficient knowledge in trading with businesses across the country, thus, it is foreseeable that their experience can abound the business prospects.Also, as DKSH is a multi-national enterprise, Huu Nghi can understand the operation or regulations better result from their sophisticate. Product range Hai Ha (Bakery and Confectionery) Hai Ha Confectionery Joint Stock Company (HaiHaCo) has set up for more than 40 years and turns it status from public to private in 2003, aiming to provide qualified products to serve its customers. With advanced technology, Hai Ha can utilize its equipment plus the specialists to maximize its effort to engage in confectionery industry.Consumers of Hai Ha choose it as â€Å"Vietnam high-quality goods† for continuous 13 years (Hai Ha, 2011). Reason Apart from dominant brands like Kinh Do, Bibica and Kraft, Hai Ha ranked as 4th in market share of both confectionery and biscuit sector in Vietnam. It can be a great opportunity if DKSH can work with them as a seller due to Hai Ha’s high portion of sales caused by variety products. Product range Sales performance (Source: hsc company update) Internal Audit Company Analysis Sales DKSH has structured its sales force by product based, in which different sales team will be organized based on business lines.This method has created the strength for sales team as it can offer professional and skillful staffs with deep knowledge about their products. Face to face communication facilitates the interaction w ith customers by allowing them to question and negotiate directly, and thus lead to the opportunity to build long-term relationship. Additionally, to ensure the effectiveness of sale team, DKSH also divides its sales force based on geography, in which each sales team will be located and responsible for different areas across Vietnam.Management of marketing mix The annual report of DKSH claimed that DKSH will work with its customers to understand their needs, and then provide customized solutions to them. This is indicated that they are achieving cooperation relationship, which integrated into NPD (new product development) and new resolutions. Moreover, in order to strengthen their relationship, DKSH has provided customers the access to knowledge, advice, relationship, and logistics. At the mean time, DKSH ensures that the customers’ products will successfully grasp the right market.This is shown that there is a chance to build long-term collaborative relationships between the m. If this relationship remains well, then there will be potential to create long term alliances – to build specialist knowledge or strategic partnerships. Resources Due to the world wide sourcing network in more than 70 markets and the expertise in each cluster, DKSH is very confident in providing any needed ingredients for its customers. Moreover, for highly applicable purpose, research and analysis service can also help customers in creating and developing new or customized product ideas.Obviously, this is also one of DKSH strengths as it helps customers to be able to sustain in their market and differentiate their product offerings over competitors. DKSH has applied SalesForce. com as its own tool to manage sale teams. It allows each individual sales person to organize the new, potential and current customer’s information and the managers then can look at the working process of their inferiors. Moreover, DKSH can also translate all customer data to up date informat ion in timely manner. Another strength of DKSH is that it can efficiently manage its distribution channel.To allocate the channel tasks, the firm needs to achieve four main factors regarding reduce complexity, increase value, transaction efficiency and service quality. DKSH has industry expertise and offer â€Å"comprehensive Market Expansion Services†; therefore the firm can help its customers to reduce the number of separate exchange that they need to take place in order to collect different ingredients that are needed for their production. The firm does not only provide materials to manufactures but it also provides the concepts and formulations that go with these materials.For this reason, understanding what customers expect is one of the necessary key that takes part in DKSH’s success; therefore value is added in each process. Moreover, DKSH offers the whole supply chain management; hence its customers can be beneficial in getting lower operational costs and also in increasing the value. Non-stop in innovating the new sources or materials to meeting customer’s needs for their own application or market trend is one of the advantage that illustrates for DKSH’s good service quality.Furthermore, the organization also have good after sales services such as monitoring of technical staff at customer site, order processing and warranty timely delivery. SWOT Strengths DKSH recruits experienced staff and professions in the field, the prominent knowledge level can be a base for providing stronger technical support. Instead of only supplying for ingredients, DKSH offers formulation description discussion with customers to understand them better for value-added services. With this tradition, DKSH can set up a long term relationship with its customers. DKSH offers â€Å"comprehensive market expansion service†.This benefits customers by reducing the number of exchanging points to go through. Consequently, operating and transaction cost s can be lessen. Opportunities Purchasing power of customers in Vietnam is enhanced caused by an increase in GDP; they have better earning to make purchase and thus greater demand of luxury food items can results. It is expected that lifestyle of young population in Vietnam will differ from Generation X, preferring more ready meal like confectionery products and processed food. Hence, a growth in demand is foreseeable. Marketing Objectives Objectives of the marketing plan will be outlined based on SMART approach.Firstly, the new potential customer list which does not include in DKSH’s current customer list helps DKSH to expand its customer database in its internal network regard to salesforce. com. Secondly, the direct marketing such as telephone and email marketing plan will be proposed from 1st October 2012 to 8th March 2013 in order to approach the potential customer list step by step and enhance the brand awareness in both current and potential customers. It will be able to achieve 40% of number of potential customers who are willing to answer through phone call or email.Thirdly, personal selling plan is applied from 15th October 2012 to 31st October 2012 to achieve the remained number of potential customer from above step; hence the sales of the company is estimated to increase by 30%. This plan will be conducted according to the mapping itinerary which helps the sale team easily to visit customer based on the efficient action plan. Finally, sales promotion program is planned as the boom strategy in order to help DKSH easier to create the demand among potential customers that applied in direct marketing and personal selling plan.Implementation Plans The most appropriate B2B marketing communication strategy that should be used to approach to potential customers as well as make them become DKSH’s â€Å"current† customers is push strategy. Specifically, direct marketing, personal selling, and trade promotions will be used by DKSH to make its potential customers aware of its products and create demands, as well as to maintain and strengthen relationships with the current customers. Marketing Program Direct Marketing Telephone Marketing Potential customersIn direct marketing, telephone marketing should be used to directly communicate with these potential customers; DKSH should come up with the calling schedule, which indicates the number of sales people and the number of manufacturers (potential customers) need to be contacted in each region in one day. To illustrate, there are around 60 potential customers founded by the research team; DKSH can assign its sales people to make the call to 10 manufacturers in one day. This means DKSH will reach all 60 manufacturers within 6 days.In order to save customers’ time and the company’s costs, the sales persons should not introduce too much about DKSH’s history and its achievements via telephone. Instead, they should go straight to the core information su ch as types of products or ingredients that the customer needs, the price, and what DKSH can do for them. Moreover, the good point of this strategy is that it offers two-way communication and thus allows customers to question directly. For this reason, it is very important for DKSH to assign skillful spoken sales people to this project. Current customersIn addition, it is also important to schedule the calls to current customers in order to inform them about DKSH’s new products or ingredients, promotions, as well as to remain relationships with them. To illustrate, DKSH now has totally 105 current customers for food ; bakery cluster; assume that it will call to 10 customers in 1 day, so it will finish calling to all 105 customers within 11 days. It is recommended that DKSH should make this calling schedule every six months; at the beginning of each month for the current customers in order to keep frequent contact with them to update their latest situation and their new demand s.Email Marketing Potential customers As mentioned above, telephone marketing is used for the purpose of reaching potential customers by going straight to the core issue and providing them the core information. Therefore, other general information such as company’s background, history, achievements, number of skillful staff and techniques, and types of business lines will not be discussed in detail via telephone marketing. For this reason, it will be a good idea to email this information to DKSH’s potential customers so that they can have a clearer sight about DKSH.It is recommended that DKSH should email to the potential customers that it cannot successfully reach in telephone marketing for once a month to remind them and make them aware of DKSH products; it should do this at the beginning of each month. Current customers In telephone marketing, the sales people will inform the current customers about new products or ingredients, and the promotions. Then, in the email marketing, these sales people will email to the customers the related information in detail, such as the price table that indicates the price of each type of new product.Obviously, this tool is faster and incurs lower costs compared to other tools. Moreover, it tends to be more convenient to the customers compared to the telephone marketing. To illustrate, some contacted customers are so busy that they cannot listen too much what DKSH sales people want to tell them. In this case, email will be a better choice. As mentioned above, DKSH should make calling to the current customers every 6 months to frequently update their new demands.Simultaneously, DKSH should also try to come up with new products every 6 months to help its current customers to sustain in the competitive market as well as to retain them. Then, the sales people will email this related information in details to these customers; also do this for every 6 months, and at the beginning of each month. Personal Selling In pe rsonal selling, sales representatives of DKSH will be assigned face-to-face to these potential manufacturers in each region; these manufacturers (potential customers) are those that DKSH cannot catch in direct marketing.The number of sales representatives will be decided relying on the number of manufacturers in a particular region. To be more specific, DKSH can go to visit 4 manufacturers in 1 day; keeping doing this until it can catch up all of the potential customers that left in direct marketing. The main task of these representatives is to try to understand customers’ purchasing criteria as well as to provide brief information about DKSH’s main industries and products in order to increase the product awareness. Moreover, it is important to emphasize the benefits that DKSH can bring to them. Sales PromotionIn trade promotions, the telephone marketers and sales representatives should emphasize that DKSH will offer lower prices (5% discount) compared to the market pr ice to its potential customers for their first purchases; this means the more they purchase, the more discount they can get. Therefore, it will be the incentive for these customers, and this type of promotion will be applied to the potential manufacturers in all regions. Action Plan Task| Timeline| | 1st October – 31th December 2012| | W1| W2| W3| W4| W5| W6| W7| W8| W9| W10| W11| W12| Telephone Mkt| | | | | | | | | | | | |Email Mkt| | | | | | | | | | | | | Personal Selling| | | | | | | | | | | | | Sales Promotion| | | | | | | | | | | | | | Timeline| | 1st January – 1st April 2013| | W13| W14| W15| W16| W17| W18| W19| W20| W21| W22| W23| W24| Telephone Mkt| | | | | | | | | | | | | Email Mkt| | | | | | | | | | | | | Personal Selling| | | | | | | | | | | | | Sales Promotion| | | | | | | | | | | | | Performance Evaluation | Objective| Strategies| Evaluation| 1| Increase Brand Awareness| * Telephone * Email * Personal Selling| * Numbers of customer who are willing to answe r a call and give helpful information. Numbers of customer who reply email and make a request for further discussion. * Numbers of customer who are willing to interact with sell person and distribute in the conversation. | 2| Increase Sale| * Personal Selling * Sale Promotion| * Numbers of customer who accept to make a contract with DKSH in supplying necessary ingredients. | 3| Create Demand | * Sale Promotion| * Number of customers who firstly have no demand in finding new suppliers but changing later due to competitive proposed price. Conclusion In this report, the general information about Processed Food ; Food Service and Confectionery ; Bakery clusters will be analyzed in order to outline the SWOT analysis for DKSH. Additionally, Push strategy will be applied to reach 60 potential customers. Specifically, integrated marketing communication tools such as direct marketing (telephone and email marketing), personal selling and trade promotions will be used to support the push strat egy to approach to the potential customers.At the same time, these tools can help to retain and strengthen relationships with the current customers. Appendix Potential Customer List Mapping Itinerary Southern Northern Reference 1. ‘DKSH seeks a boost in Asia’ 2012, ICIS news, posted 13th August, viewed 1st September 2012, ;https://docs. google. com/a/rmit. edu. vn/viewer? a=v;pid=gmail;attid=0. 1;thid=1392e4d1b429e96b;mt=application/pdf;url=https://mail. google. com/mail/u/0/? ui%3D2%26ik%3D0e4ae12cf9%26view%3Datt%26th%3D1392e4d1b429e96b%26attid%3D0. %26disp%3Dsafe%26zw;sig=AHIEtbQnvWZ6Rh09SpbtN_3J-u-kBRPiKg; 2. Agri-Food Canada 2011, Package Food in Vietnam, Agriculture and Agri-Food Canada, viewed 14 August 2012, ; http://www. gov. mb. ca/agriculture/statistics/agri-food/vietnam_packaged_food_en. pdf; 3. BBC 2011 â€Å"Vietnam Inflation Rate Hits 13. 9%†, BBC, 22 March 2011,viewed 15 August 2012, ; http://www. bbc. co. uk/news/business-12845809; 4. Brenntag Asi a Pacific 2012, Brenntag Vietnam Co Ltd, viewed 28th August 2012, ;http://www. brenntag-asiapacific. com/en/pages/Brenntag_Asia_Pacific/Lo

Accounting Standards And Preparing Financial Statements Accounting Essay Essay Example

Accounting Standards And Preparing Financial Statements Accounting Essay Essay Example Accounting Standards And Preparing Financial Statements Accounting Essay Essay Accounting Standards And Preparing Financial Statements Accounting Essay Essay Standards were about unknown before World War II, now they are of import in every accounting work and concern. By and large talking Accounting is used about everyplace from Bankss and transnational organisation to local stores. So organisations and endeavors had to develop criterions for fixing fiscal statements where they keep records of the concern or persons. Balance sheet, income statement, hard currency flow statement, retained statements theses are types of fiscal statement done in organisation and concerns. These statements are done to demo company disbursals, gross ( net income ) , net income and loss of concern, etc However, this essay is traveling to set up the model and the demand for international criterions accounting as compared to national criterion, it will besides analyse the accounting rules, regulations and criterion. The followers are the key points which will be discussed: Definition of Accounting Standard Accounting Police Force The demand of Accounting Standards in fixing Fiscal Statements Advantage and Disadvantage of these Standards The Conceptual Framework Definition of International Accounting Standards Standards are set of regulations and processs adopted by direction and endeavors in fixing and showing fiscal statement. Besides known as constructs and criterions to guarantee accounting information is dependable, apprehensible and comparable. Standards are perfectly demands when fixing finicky statement it gives it silliness of what regulation to be made depending upon the type of statement. The International Accounting Standard was created in 1970 by the accounting organic structures which was besides called as fiscal describing criterion, since there were no jurisprudence that require to be observed hence, companies issued Companies Act 1989 to show true and just position. This Act had besides stated that if there was failure to follow with the demands of an accounting criterion than it must be explained in the fiscal statement otherwise a disciplinary process will be taken if statement contained a major breach of the criterion which means some penalty will be made. Accounting Police Force Let s conceive of if there were no route regulations and even patrol what will go on, of class there will be chaos and increased accidents. Even a card game would nt do sense if there were no regulations for it, allow s link this illustration to accounting and its criterions, if accounting had no set of regulations there will be hazard of fraud, mistakes, stealer, revenue enhancement jobs, etc†¦ Needs of the International Accounting Standards To develop in the public involvement e.g. the poorer states that could nt afford to hold their ain set of criterion To assist do economic determinations Work actively with national standards-setters to convey national accounting criterions and International Financial Reporting Standards ( IFRS ) to high quality solution. To use criterions to all fiscal histories to give a true and just position of the fiscal place and net income and loss history To better criterions of fiscal accounting and coverage for the benefit of users, prepares and hearers or fiscal information To decide accounting issues by the development of rules The advantages and disadvantages of International Standards Board Advantages: International concern has managed to prosecute in the simple activity of import and export, because more economic mutualities exist between states now than earlier. Besides a planetary capital market has given international concern advantages in telecommunication, electronic transportations and deregulating which enable them to prosecute in fiscal minutess. The concern hebdomad has showed that an international concern following International Standard its one-year growing has been 3.5 % , while the value of trade has grown 6.5 % a twelvemonth it has pushed 10 $ billon to 20 $ higher. Standardization between states has made the accounting work much easier and cut down costs. They cut down or extinguish confusing differences in the methods used to fix histories Provides an of import point for argument and treatments about accounting pattern They give an duty to company to do usage of the accounting policies when fixing accounting statement Disadvantages: Culture difference and civilization diverseness which means the concern should be exposed or experienced to multicultural experience. Business patterns are besides different from state to state e.g. Japan funding is done by debt while in UK is done through equity holder. Religion difference may besides do some trouble when statement is made. Political and economic issues may besides do major job when an investing is to be done. A set of regulations which creates one method to be followed when fixing histories would non be appropriate Conceptual model They are the board premises which can be followed by concern endeavors by using the accounting construct. These constructs are besides identified by the companies Act 1985.GAAP the General Accepted Accounting Standard are known as set of criterions and regulations that are recognized as a general usher for fiscal coverage or support. Two organic structures are responsible for developing these criterions, Financial Accounting Standards Board ( FASB ) and Securities and Exchange Commission ( SEC ) . The conceptual model consists of: Aims of fiscal coverage Qualitative features of accounting information Elementss of fiscal statements, and runing guidelines ( premises, rules, and limitation ) . Here are some of the most of import constructs: Prudence construct This construct states that, where alternate ratings are possible, the one selected should be the one which gives the most careful presentation of the concern fiscal consequence. Assume for illustration, that in rinsing machine concern, each machine costs 100 R.O but can be sold for 150 R.O. This is what the prudence construct is all about to do a net income before the net income had been recognized. On the other manus the construct of prudence is to acknowledge loss every bit shortly as it is foreseen. Traveling Concern construct Meanss that a concern will go on runing in to the hereafter and that there is no purpose to set the company into bankruptcy, which merely means that the plus of the value should non be valued at their dissolution value. Matching construct It states that an disbursal should mach with gross ( net income ) , whenever it is sensible and operable to make so. Cost lucifer gross revenues gross Consistency construct It means that the same accounting rules and methods should be used from twelvemonth to twelvemonth within a company every bit good as Comparability means that the information should be comparable with accounting information about other endeavors. Besides, relevant information helps users predict future events, which helps corrects earlier feedbacks. Decision Organization and endeavors should follow the accounting criterion as it is really of import because, information are kept organized, helps in determination devising, historical records of concern are recorded for any future alteration or cheque and reduces fraud, larceny or any illegal activities that happen within a concern.